5 Tips to Encourage Your Customers to Write Product Reviews

The product rating and review feature has been a hit with e-commerce merchants. It is a great feature that assures customers and visitors that the product isn’t just another e-commerce product. This product is getting a lot of attention (both positively and negatively), and we have their thoughts listed here.

When your product details page fails to satisfy customers, they will abandon your company and look for alternatives. Your product details page is the most important section of your website. It is where your customers make their final decision about whether or not to purchase the product. It is important to ensure that your customers are satisfied with the quality of the products you offer.

Your product details page should include the ability for customers to leave feedback and share their experience with the product. A simple comment by a satisfied customer will be enough to convince many customers to purchase the product.

These are 5 tips to improve the efficiency of your product detail page by encouraging customers or visitors to leave reviews about your products.

Tips 1 – Product Details page Design:

The product details page design should be given special attention. People always enjoy looking at pages that are visually appealing and well-presented. The product details page should contain product images, descriptions, prices, attribute selection options, and other information. It should be organized in a clear and concise manner so customers can easily find the relevant information. People are more likely to write about your product details page layout and design if it’s attractive and vibrant. Image zooming, image video, and multiple images help to illustrate the product and give customers a clear view of it. Visitors will likely add more words to a page with eye-catching product details.

Tips 2 – Don’t make things too complicated:

Keep the Review & Rating function simple. It would be difficult for customers or visitors to add reviews if the process was too complicated. The rating option should be available alongside the review option. You can give the product a visual 5 star rating that can be rated with a mouse click. You can offer negative ratings options to give the visitor the impression that they have the right to rate it in their own way. Make the Review email fields optional, as many people don’t wish their emails to be public. Allow the user to choose whether to display or hide their email addresses from published reviews. CAPTCHA should be a concern. The spammers can easily crack easy CAPTCHAs, and the real reviewers will be annoyed by hard CAPTCHAs. Pick one that is hard to break with spamming softwares, but easy to understand by human users.

Tips 3: Moderate Reviews and Rate:

Your ecommerce platform should allow you to manage reviews and ratings left by customers. You should have the ability to control the visibility of the reviews and the number of reviews per site. You can also reply to reviews. Regularly moderating reviews is a good idea if you care about what customers have to say about your products. If customers are frustrated that their reviews don’t get published on your website, they may feel annoyed. Thank them for visiting your site and sending them emails. As a reply to their reviews, write something that would impress both the reviewers and other visitors.

Tips 4 – You can also keep the ‘Negative Review’:

Other visitors may be skeptical if your product details page contains many glowing reviews and all five stars. It’s your best chance of defending the reason customers are critiquing the products and letting others know. Use this opportunity to address negative reviews and provide satisfying answers.

Tips 5 – Reviewing Competition

You could offer a gift, coupon or discount to top reviewers. That would be a great way to encourage customers and visitors alike to look at your products and write about them. A $5 coupon code or a 5% discount, along with free gift wrapping, would be a great incentive for customers and visitors alike to write something about your products.

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